There are a number of trends that continue to reshape the music, media, and entertainment industries of today, all of which have had their own effects, but also have overall collective influences as well. The first of these trends is the increasing rate at which new technologies are being developed. The world of business has become volatile in itself, innovation is driving technology, which is interrupting several key industries.
One of those industries is the music industry, the trend of personalization which can also be referred to as “the long tail” has allowed people to create selected personalized list, based off other music they might have listed to. According to Francis T, “these come typically in the form of recommendation algorithms which suggest another serial based on what the user has used in the past” (Francis T, 2019).
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